By: Shaun Tyler
MBA, BComm, PGA of Canada Class "A"
Professor, Sport Management Program
Social media has revolutionized the way employers connect with potential hires and how job seekers find opportunities. With over 32 million active social media users in Canada—82% of the population—platforms like LinkedIn, Facebook, and Instagram have become critical tools in the recruitment landscape. This blog delves into some of the current trends, platform-specific strategies, and actionable tips for leveraging social media effectively for recruitment at your club.